How others are getting success? is a good way to make your strategies. Competition's way of working plus your own style of working will certainly add to a successful plan. Consider the niches from which competition is gaining. Find out the top 100 or less search keywords which competition is endorsing well. By analyzing competition one can change the service level offered, price changes, & optimum use of resources. Understanding What? Where? Who? How? of competition you can assure your success in the long term. Competition analysis must be continuous process so that the changes in competition's strategy must be taken care of.
Link BuildingSearch for the links which are driving traffic towards competitions website. With help of this you can target those sites which are generating traffic. The more deep link building, higher the page ranking.
KeywordsSearch for the keywords which are responsible for bulk traffic towards website. Make changes in your content by targeting the keywords that are followed by competition. Always give priority to top keywords which are sending highest share of traffic. You can target your Pay Per Click advertising campaigns for the same keywords.
AdvertisingSearch for the words which are used to attract traffic in advertising. You can pay higher price than competition and gain traffic.Always aim for the current campaigns , not the previous ones and specially which are generating more clicks.
Comparison
Learn from their style of comparing themselves to others i.e how they find out ways of success by competition understanding. The points they are considering to compare their plannings with others. In this process you can learn from their mistakes as well. This will help in making a successful and cost effective plan for high page ranking.
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ImagesInsert images titled with keywords in your website. These can work as SEO tool too. If some one search for the image in your business category and you have placed the same in your website, chances for website appearance in search increases and a single image can drive page rank high as well as traffic.
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