Keywords
A keyword can make a web page appear in top of a search engine's results for a particular word. Humans can search for a single topic in numerous ways. So all the keywords can't be include to satisfy every user. But the different keywords for a topic may lead to get your site in top 10 search results, which may result in increased visits of your website. It is always better to put different keywords for topic then to focus on putting a single keyword twice thrice or many time on a page. Increase the number of keywords rather repeating the keywords will lead to put you number 1 specific category of a website.
Phrases can be include also which are combination of one or more keywords. With adding phrases you can target more audience towards your website because a phrase includes many keywords of a special word. It will result in targeting more search terms. Brain storming this keyword strategy will get you more near towards your goal. If you are building a website on kids clothing the you must list the possible keywords or phrases a user can use for searching a website for kids clothing. Search terms like "kids clothing, Best kids clothing, clothing for kids etc. If you are targeting whole world as a market then you must contain names of big cities which you will be mainly targeting.
Phrases can be include also which are combination of one or more keywords. With adding phrases you can target more audience towards your website because a phrase includes many keywords of a special word. It will result in targeting more search terms. Brain storming this keyword strategy will get you more near towards your goal. If you are building a website on kids clothing the you must list the possible keywords or phrases a user can use for searching a website for kids clothing. Search terms like "kids clothing, Best kids clothing, clothing for kids etc. If you are targeting whole world as a market then you must contain names of big cities which you will be mainly targeting.
Keyword Hierarchy
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Every keyword is important. But you must list most important 20 keywords and phrases will must be used alternatively on pages to rank them in good position in search engine result pages. You must think for every keyword and its alternatives also, singular and plurals also and their self importance also. Any type can important because search engines generally treat all versions of a word differently.
Sometimes a misspelled word can take you on a better rank. For example a user who is search for product, in hurry can misspell word tools as toosl or clothing as clothng or clthing or clthng. Internet users stress upon short forms or chat words for a quickie. Word Stemming is another important option for keyword strategy. You can search for synonyms of a word or singular or plurals or a word. Always remember that a misspelling or stemming can lead to opportunity as well as a problem for website in page ranking. So always be careful in using these terms on your webpage. Always use basic word for your website's specialty or you can use words which best describe your product or services. Google AdwordsThis word has created milestones in website designing specialty when you start writing your content you must take care about the things they care for. Google has given WWW a reason to smile and getting more popular over ages and serve best for their needs. You can search for best keywords for your business on http://adwords.google.com. Periodically you can search for different keywords about your business which people have searched in the past. Google update this list every day and they have made successful attempt in counting number of visits towards a proper word
There are keyword data bases available online which can give you exact idea about different keywords and phrases about your product or business. From this you can set up priorities for your keywords and phrases and their need on different pages and place. Generally we think about the destination pages because of information contained about a product is always more in comparison to other pages. But a keyword about product can be placed anywhere
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Clusters
You can have clusters according your priorities, which can be dedicated to your pages according to their hierarchy or importance to user. You can make a keyword map which will help you to see whether the keyword clusters are mapped according to your requirements. Clustering helps in forming a proper strategy for designing your website as you've think about it as project. Only your dedication and sincerity towards your goal will lead to successful implementation of the techniques and result in ranking you on the top in SERP's.