What is Pay Per Click(PPC)?
PPC is a form of paid marketing through search engines by appearing your website on the top of search results. Search charge for every click on the link by users. It takes nothing but a good amount of money from you. If are a newbie and want to spend for promoting your website you can opt for Pay Per Click. It's sure shot way of going on top of search results for a proper keyword or a category. It works like a alternative for SEO for sometime but for long run you've to be prepare your website for SEO.
PPC workingIn PPC traffic is bought in an auction based on keywords. You have to pay for every click on the link. There are two major PPC networks i.e. Overture and Google.
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PPC and SEOThey both work for you and both are perfect for the time you start using it. SEO have no risks except the time you spend on optimizing your website. PPC has the risk of money you spend on it. PPC marketing is sure shot way of winning clicks on your website, a user is routed to your website by a paid link on top of a search engine and then after user land on your website he stays or not depends on the how you have served his/her needs on your webpages. But SEO works on entirely on the idea that users must be provided good informative pages for their use.
I personally feel that SEO and PPC are both such great tools to promote a website. When you are working SEO for your website you can opt for PPC to popularise your website. While PPC is generating popularity for your website you must work on the SEO part so that you can promote website for free in the long run. SEO is a slow but effective method to be used as promotion. PPC is a method for short period of time if you've less money to spend. On the race towards appearing on the top of SERP (search engine result pages) both serves your purpose but you must decide how to use them effectively. So never get confused in comparing them but go for the both in different timelines of website promotion. I think both are best tools for way towards success of a website, it only depends on how you use? |