Search Engine Page Rank
Almost every arch engine has a different page ranking system. So a single page can't be build up with all search engine's requirements. There are many factors but content and text used in links makes much impact on page ranking. Positioning of keywords is another things which helps building a sound ranking in search engine.
For instance if a webmaster uses a specific keyword in the anchor text, meta tags or repeating twice or thrice in content of the page will get good ranking instead of the one who uses in the middle of the page once. Page ranking is build by a strong and continuous improvement of content on the pages. Links on the pages makes a good reputation of the website or rather we can say it's more important that how many links are pointing towards your website instead of links going outside from website. The more people need you will enhance your reputation instead of the people you know.
Page rank represents the quality of the webpage and flows between the pages. Main thing to concentrate on is links pointing towards your website. Also add a spice for the user also that means build your website not only for the robots but for humans whose take advantage from the purpose of it. Designing your website for users will increase number of positive user feedback for the website. Because search engines also have their ways to check user satisfaction of a website. |
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Landing Page or Home PageYour home page gives the best impression of your website. It is the place where user finds usefulness of your website for them and basic idea of all about of your website is understood. It must always be easier for users to find from your webpage that where it will take them and they will visit other pages of the website. If you've well tested your website you will also find users visiting your website.
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