This word is driving people crazy. They have made people follow them. Their techniques are just great. An idea turned a big entrepreneurship making people adjust themselves according to it. Their idea of keeping things simple and informative is working on every keystroke. Every webmaster have to think like Google to make their business a success, because they adjust themselves according to their users. Customer is a king everywhere in the world.
 
Both are great tools depends which one will serve your purpose of promotion presently. PPC can be opted for the time you busy on optimizing your website. PPC can popularize your website with instant effect but SEO will be effective when a user visits and see your website. For long run one must always go for SEO. Rather comparing the both and wasting your time go for the one you need presently and use the other for another phase of promotion.
 
If you are new entrant in the web world and not willing to spend pennies for promotion, then http://www.linkreferral.com may be a good choice for user reviews.  They have numerous website owners registered with them who review other websites. One can expect a unbiased user review from the website and people rate website according to its content and category. Just give it a try
 
This is for every new webmaster that he/she must submit their website to Google. It will increase your rank as well as traffic towards the site. Google has developed many tools for helping webmasters to for continuity in learning and improving their websites periodically so every one must take acute care that their website must not be left behind in submission to Google.